UPX LAB (PRIVATE) LIMITED

UX services and faster delivery tracks

Research, UX/UI, brand, audits, and usability testing—plus AI-native UX, idea-to-prototype sprints, and design-to-code. Pick what fits your stage; we scope the rest on a discovery call.
Facilitator leading a workshop with a team at a whiteboard.

Faster delivery

AI tools + UX rigor

Use these tracks when you need an AI-native product, a validated idea quickly, or less gap between design and engineering.

  • Facilitator leading a workshop with a team at a whiteboard.

    AI-native product UX

    Design for products where intelligence is the interface—agents, copilots, orchestration, and human-in-the-loop control.

    • Trust, review, and escalation patterns users understand
    • Journeys for multi-step and agentic workflows
    • Extensible patterns as models and policies change
  • Team gathered around a table planning a product initiative.

    Idea to prototype, fast

    Structured sprints from concept to clickable prototype and scoped MVP—aligned with stakeholders before engineering commits.

    • Shared problem framing in days, not months
    • Testable prototypes for users and investors
    • Build scope your engineering team can commit to
  • Team conversation at a laptop during a working session.

    Design to production-ready code

    UI and design systems translated into clean, maintainable front-end—with AI coding tools and human refactor, matched to your stack.

    • Component-minded implementation from Figma or our UI deliverables
    • Maintainable code—not disposable “vibe” output
    • Repos, patterns, and docs your team can own

Every AI-assisted step is reviewed by senior UX and implementation leads. Faster timelines, same bar for quality.

Talk about faster delivery

Core services

From research through validation

UX and UI design, brand systems, audits, and usability testing—filter by capability or read each service in full.

5 services

UX Design

We learn how people actually use your product—then design journeys and interactions that reduce confusion and support adoption.

When it fits

Demos look fine but users struggle in production—or growth stalled because core tasks aren’t obvious.

Research and information architecture come first: interviews, analytics, and walkthroughs of critical paths—so everyone agrees on what to fix and why.

Engagements combine discovery workshops, journey mapping, and iterative wireframes alongside your product and engineering team.

Common contexts: new products, major launches, multi-role enterprise workflows, and mobile apps where onboarding drives retention.

What you gain

  • Clear problem framing and prioritized opportunities
  • Journeys and IA aligned before visual design
  • Interaction patterns ready for UI and engineering

Typical deliverables

  • Research synthesis and insight themes
  • User journeys and task flows
  • Information architecture
  • Interaction design and key screens
  • Recommendations with rationale

How we typically work

  • Kickoff: goals, constraints, and success metrics
  • Research or analytics review (as scoped)
  • Collaborative journey and IA sessions
  • Wireframes validated with your team
  • Handoff documentation for UI and build

UI Design

We turn experience direction into UI that scales—responsive layouts, consistent components, and visual systems your team can extend.

When it fits

Direction exists but UI feels inconsistent, dated, or expensive to build—or you need production-ready screens for a redesign.

Built for implementation: states, breakpoints, spacing, and components developers can map to your stack or design system.

We balance brand and usability—especially in B2B, fintech, and telecom where density and trust matter.

Start UI-only from existing UX, or continue from a UX engagement with us or your internal team.

What you gain

  • Cohesive visual language on primary surfaces
  • Screens structured for your stack
  • Handoff that reduces design–dev loops

Typical deliverables

  • UI concepts and design direction
  • Component-ready screen designs
  • Responsive layout specifications
  • Type, color, and spacing guidance
  • Figma handoff and supporting specs

How we typically work

  • Review current UI and design debt
  • Visual direction and key screens
  • Iterative reviews with product and engineering
  • Component and state documentation
  • Final handoff and build support window

Branding

One clear visual voice across marketing, product, and sales—identity, type, and application rules your team can run with.

When it fits

You’re launching, repositioning, or outgrowing a brand that no longer matches product quality.

Identities that survive app icons, dashboards, and decks—not hero pages alone.

Practical guidelines so marketing, product, and partners stay consistent without constant studio time.

From refresh (logo + core system) to full identity for launches and repositioning.

What you gain

  • Recognition without hurting usability
  • Guidelines beyond a single logo file
  • Launch-ready assets for web and product

Typical deliverables

  • Brand direction and creative territory
  • Logo and identity exploration
  • Typography and color systems
  • Application examples (product, marketing)
  • Guidelines for internal teams

How we typically work

  • Audience, positioning, and competitive context
  • Territory exploration and stakeholder review
  • Identity refinement and system build-out
  • Templates for key touchpoints
  • Guidelines delivery and walkthrough

UX Audit

Expert review of your critical journeys—heuristics plus analytics where available—prioritized by impact and effort.

When it fits

Metrics underperform and you want direction before committing to a full redesign.

We focus on flows that drive revenue, retention, or cost—not every edge screen.

Findings ranked for quick wins and strategic bets so leaders can plan the roadmap.

Live products, prototypes, or competitor benchmarks—depending on what you need.

What you gain

  • Shared view of where users struggle and why
  • Prioritized recommendations
  • Executive-ready summary

Typical deliverables

  • Heuristic and journey review
  • Issue catalog with severity
  • Impact vs effort prioritization
  • Recommended sequencing
  • Report or summary deck

How we typically work

  • Scope key flows and business metrics
  • Expert review and documentation
  • Optional prioritization workshop
  • Readout and Q&A

Usability Testing

Moderated or unmoderated studies with your audience—so decisions rest on behavior, not hallway debate.

When it fits

Stakeholders disagree, the redesign is high stakes, or you need confidence before launch.

Tailored to your stage: concepts, prototypes, or live flows before a major release.

We report patterns—not isolated quotes—so the team knows what to change and what to keep.

Recruitment via your customers, panels, or recruited participants.

What you gain

  • Evidence on whether key tasks work
  • Patterns and quotes to align the team
  • Clear changes before or after launch

Typical deliverables

  • Test plan, scenarios, and success criteria
  • Recruitment approach
  • Facilitation and session notes
  • Findings, clips, and recommendations
  • Follow-up validation roadmap

How we typically work

  • Research questions and tasks
  • Prototype or environment setup
  • Session facilitation
  • Analysis and findings workshop
  • Recommendation backlog

Not sure where to start?

Describe your product and timeline. We’ll point you to research, a UX sprint, validation, or a faster AI-assisted track.