UPX LAB (PRIVATE) LIMITED

Product design · AI-assisted delivery

Design products people trust—and ship them without the rework.

We partner with product teams on research, UX/UI, branding, audits, and usability testing. When you need speed, we add AI-assisted sprints and design-to-code—always reviewed by senior designers before anything goes live.

Start a projectView case studies

0M+

Jazz World users

0M+

My Telenor downloads

0×

FitTogether growth

0+

ArthurAI deployments

Great products still lose users when the experience falls behind.

These are the patterns we fix before a redesign, an AI launch, or a repositioning—so growth isn’t held back by confusion or friction.

  • Unclear value

    Visitors can’t tell what you do or why it matters in the first minute.

  • Buried actions

    The flows that drive revenue or retention are hidden under noise and extra steps.

  • Trust gap

    The UI feels dated or inconsistent—so people doubt the product behind it.

  • AI added late

    Copilots and agents ship without journeys, review, or trust—so adoption stalls.

  • Support drain

    Sales and success explain basics the product should make obvious.

Core UX services—add faster delivery when the roadmap demands it.

Start with research, design, and validation. Layer on AI-native product work, idea-to-prototype sprints, or design-to-code when you need to move.

UX Design

Research, structure, and flows that make your product obvious to use.

Learn more

UI Design

Interfaces that look credible, feel easy, and map cleanly to code.

Learn more

Branding

Identity and rules that work in the product—not just on the homepage.

Learn more

UX Audit

Find what’s blocking conversion and retention—ranked so you know what to fix first.

Learn more

Usability Testing

Watch real users before you bet the roadmap on assumptions.

Learn more
Explore services

Move faster without cutting corners

Modern AI tools compress research, exploration, and implementation—we pair them with UX discipline so speed doesn’t turn into rework.

Humans stay accountable

AI helps us explore and build faster. Product judgment, accessibility, and brand trust stay with senior leads—you stay in control of what ships.

  • Facilitator leading a workshop with a team at a whiteboard.

    AI-native product UX

    Design for products where intelligence is the interface—agents, copilots, orchestration, and human-in-the-loop control.

    • Trust, review, and escalation patterns users understand
    • Journeys for multi-step and agentic workflows
    • Extensible patterns as models and policies change
  • Team gathered around a table planning a product initiative.

    Idea to prototype, fast

    Structured sprints from concept to clickable prototype and scoped MVP—aligned with stakeholders before engineering commits.

    • Shared problem framing in days, not months
    • Testable prototypes for users and investors
    • Build scope your engineering team can commit to
  • Team conversation at a laptop during a working session.

    Design to production-ready code

    UI and design systems translated into clean, maintainable front-end—with AI coding tools and human refactor, matched to your stack.

    • Component-minded implementation from Figma or our UI deliverables
    • Maintainable code—not disposable “vibe” output
    • Repos, patterns, and docs your team can own

Every AI-assisted step is reviewed by senior UX and implementation leads. Faster timelines, same bar for quality.

Talk about faster delivery

Work that moved metrics—not just pixels.

Telecom, enterprise software, health, and consumer products—where clearer journeys and trustworthy AI experiences drove adoption and ship confidence.

View all work

What product leaders say

Clarity, delivery, and outcomes from UX and AI-assisted engagements.

  • They shaped BOHO from the ground up—turning an all-in-one communication vision into clear, mobile-first flows. The haptic design system gave the product a distinct feel, and the specs kept engineering aligned as we built toward launch.
    BOHO Inc.Product leadership
  • Strong UX foundation from zero—consumer and business self-care that scaled to tens of millions of users. Systems thinking, research that changed roadmap priorities, and handoff our teams could ship against.
    JazzProduct leadership
  • Clarity on complex BSS workflows for operator customers—strong information architecture, pragmatic tradeoffs, and design specs engineering could implement without constant rework.
    Optiva Inc.Product leadership

A clear path from ambiguity to build-ready design.

Structured enough for stakeholders. Practical enough for engineering. AI tools only where they save time—and never without senior review.

Team gathered around a table planning a product initiative.

  1. Discover

    Users, goals, constraints, and what success looks like for the business.

  2. Define

    Turn complexity into problems, journeys, and priorities the team can align on.

  3. Design

    Interactions, interfaces, and systems your team can actually ship.

  4. Validate

    Test with real users—not opinions in a conference room.

  5. Deliver

    Handoff, specs, and direction ready for build and iteration.

Design is how your product works.Not decoration.

  • UX before polish.

  • Users before assumptions—and before autopilot AI.

  • Clarity before complexity in every workflow.

  • Human review before AI-generated code or copy ships.

  • Validation before expensive build decisions.

Ready for clearer UX—and a faster path to ship?

Tell us what you’re building. We’ll recommend the right mix of services, a realistic timeline, and a concrete next step.

Start a project