BOHO

BOHO Inc.

Unified messaging, tasks, and social connection — with a haptic mobile design system.

Mobile product · Social & Communication · 2023

UX Design · UI Design

The problem

People juggle too many apps for messaging, tasks, and social connection — leading to fragmented attention and digital clutter.

Context

BOHO aimed to unify messaging, tasks, and social connection in one environment — reducing digital clutter for users juggling multiple apps. The product was in active development, requiring zero-to-one UX for both consumer social flows and productivity patterns.

led discovery and end-to-end UX/UI for a unified messaging, tasks, and social home — reducing context switching with mobile-first flows and a haptic design system for confirmation and engagement.

Industry: Social & Communication

Engagement

Client: BOHO Inc.

Services: UX Design, UI Design

Thinking

Started with jobs-to-be-done across communication and organization use cases. Prototyped unified home patterns that reduced context switching, then layered haptic feedback for confirmation and delight without decorative motion.

Single environment over app sprawl — one home base for create, connect, communicate.
Haptic system as product identity — tactile feedback patterns tied to meaningful actions.
Mobile-first social productivity — flows optimized for one-handed, repeat daily use.

What we delivered

Unified messaging, tasks, and social connections in one environment
Flows designed to reduce digital clutter and context switching
Mobile-first patterns for everyday communication and organization

Outcome

Defined core journeys and a haptic design system for messaging, tasks, and social connection — product in active development with engineering.

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