Optiva Inc.

Optiva Inc. · Consulting engagement

UX consulting for cloud-native telecom BSS, charging, and agentic AI platforms.

Agentic product · Telecommunications · 2023

UX Design · Usability Testing

Confidential engagement — interface visuals are limited. Narrative, metrics, and approved artifacts only.

BSS: Business support systems
OSS: Operations support systems
AI: Agentic AI BSS platform
5G: Monetization-ready UX

Simplified enterprise BSS surface map (non-confidential).

The problem

Optiva’s cloud-native BSS/OSS platforms power billing, charging, catalog, and digital self-care for global operators — enterprise users need clarity across complex workflows without sacrificing the speed operators require.

Context

Optiva builds cloud-native BSS/OSS platforms for global operators — billing, charging, catalog, and digital self-care at scale. Operators launching MVNO, 5G, eSIM, and agentic AI monetization needed enterprise UX that could simplify complex workflows without slowing delivery teams.

We led research, user flows, wireframes, prototypes, and design system work for cloud-native BSS/OSS—including agentic AI and 5G monetization surfaces for global telecom operators.

Industry: Telecommunications

Engagement

Client: Optiva Inc.

Model: Consulting

Services: UX Design, Usability Testing

Thinking

Mapped operator workflows across catalog, charging, rating, billing, and self-care before designing UI. Built reusable patterns for enterprise density — progressive disclosure, role-based views, and consistent navigation across cloud-native SaaS modules.

Workflow-first design — understanding operator tasks before visual exploration.
Unified design system — consistency across BSS modules to reduce training and support costs.
Agentic AI as a surfaced capability — not a hidden backend; monetization UX made legible to business users.
Research with stakeholders — aligning product, engineering, and operator admins early.

Process

wireframes

Wireframes & prototypes

Documented flows and interactive prototypes to validate structure before visual design.

What we delivered

UX for Optiva BSS Platform — policy, charging, rating, billing, product catalog, and digital self-care
Enterprise workflow design for operators launching MVNO, 5G, eSIM, and digital brand experiences
Research, user flows, wireframes, and interactive prototypes for web-based OSS/BSS tools
Design system and style guide work for consistency across cloud-native SaaS products

Outcome

Shipped workflow-first UX across catalog, charging, rating, billing, and self-care modules — with a unified design system reducing fragmentation across cloud-native SaaS products. Optiva’s Agentic AI BSS has since been recognized with industry awards for AI-driven monetization.

Optiva — telecom BSS platform

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